Jai La Grille is a brand that brings smiles with its homemade steaks and burgers, crafted using farm-fresh, locally sourced ingredients with a fusion of Western flavors.

My task was to create and design the brand identity, including exploring graphic assets and visual elements that reflect the brand’s vibrant personality. This involved developing a mascot to strengthen the brand’s identity, build an emotional connection with the audience, and establish a distinct and recognizable character. I also experimented with typography, contrast, and layout to create a cohesive and impactful design system.