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IQBAL HAKIM BOO

Hello!

Creative designer from Malaysia with a love for branding, illustration, and art direction. I enjoy turning ideas into visuals that tell stories, build connections, and make brands a little more memorable.

©2009-2026

EXPERIENCES


Pos Malaysia Berhad

Designation

Year

Location

Employment

Senior Graphic Designer

Jan 2025 – Present

Kuala Lumpur

Full Time—Permanent

  • Led creative development for Pos Malaysia Run 2025 & 2026, including key visuals, event branding, official jerseys, merchandise, and marketing collaterals.
  • Designed campaign key visuals, mastheads, presentation decks, illustrations, and brand assets for digital and print.
  • Produced merchandise graphics and collectible illustrations for Pos Malaysia Philately products.
  • Developed graphic assets for campaigns including EDMs, social media, lift door wraps, stickers, and internal communications.
  • Leveraged AI-powered creative tools to streamline concept development, visual exploration, and production workflows.
  • Collaborated with cross-functional teams to deliver high-quality creative solutions within project timelines.

Designation

Year

Location

Employment

Founder / Art Director / Illustrator

2009 – Present

Kuala Lumpur

Independent Home-based Creative Studio (Self-employed)

  • Founded and managed an independent home-based creative studio specializing in brand identity, art direction, and illustration.
  • Developed brand identities, logos, key visuals, and visual assets for startups, SMEs, and selected established brands.
  • Created illustrations and merchandise graphics across apparel, packaging, editorial, and marketing campaigns.
  • Led creative projects from client discovery and concept development through design execution and final artwork.
  • Worked directly with clients to present creative ideas, refine visual directions, and deliver design solutions aligned with their business goals.
  • Managed multiple projects independently, ensuring quality, timelines, and production readiness.

Designation

Year

Location

Employment

Senior Graphic Designer

Oct 2022 – Jan 2025

Kuala Lumpur

Full Time—Permanent

  • Designed content assets including movie/tv/channel content thumbnail, header, and title placement.
  • Working closely with the marketing team to help with the UI/UX team for preparing images thumbnails using Figma.
  • Managed additional design projects as needed.

Designation

Year

Location

Employment

Art Director

Dec 2019 – Oct 2020

Sungai Buloh

Full Time—Permanent

  • Designed Key Visuals and Art Direction for various events and exhibitions.
  • Developed and executed graphic campaigns aligned with project goals.
  • Worked with the Creative Director, generating an idea using mind-mapping
  • Managed projects within budget while maintaining quality standards.
  • Managed & guided co-workers in producing high-quality designs, ensuring alignment with project goals & brand standards.

Designation

Year

Location

Employment

Senior Graphic & 3D Designer

Jan 2013 – Nov 2013

Kuala Lumpur

Full Time—Permanent

  • Designed and created booths, marketing materials, promotions, brochures, banners, bunting, flyers, and signage.
  • Managed visual content for the company.

Designation

Year

Location

Employment

Senior Graphic & 3D Designer

Jan 2012 – Nov 2012

Kuala Lumpur

Full Time—Permanent

  • Translated complex data into clear, visually compelling infographics, making detailed insights more accessible and engaging
  • Prepared graphic assets and materials for the marketing team.
  • Prepared infographics for weekly digital news publications.
  • Managed overall visual content and content visualization.

Designation

Year

Location

Employment

Graphic Designer

March 2011 – Dec 2011

Kuala Lumpur

Full Time—Permanent

  • Collaborated with the Art Director to define project scopes and creative direction.
  • Designed concepts for campaigns across digital and print platforms.
  • Created and refined visuals for print advertisements and press ads, ensuring high-quality designs aligned with campaign objectives.
  • Presented design proposals to the Art Director, incorporating feedback to refine and deliver impactful projects.

Designation

Year

Location

Employment

Graphic Designer & 3D Designer

May 2010 – Feb 2011

Kuala Lumpur

Full Time—Permanent

  • Designed and executed creative concepts for retail events, including main concourse stages and pop-up displays for seasonal campaigns for Chinese New Year 2011 and Christmas 2010.
  • Planned and illustrated concepts through detailed layouts, determining arrangement, size, and overall aesthetics to align with project goals.
  • Collaborated with internal teams, including marketing, from the concept design phase to project completion, ensuring seamless execution.
  • Presented rough layouts and drafts for concept approval, integrating feedback to refine designs.
  • Participated in the production and on-site setup, ensuring quality throughout execution.

Designation

Year

Location

Employment

Graphic Designer

May 2009 – Dec 2009

Kuala Lumpur

Full Time—Permanent

  • Collaborated closely with the senior design team, Art Director, and Creative Director.
  • Created graphic and 3D design booths
  • Produced small-scale graphic materials such as banners, stickers, and other below-the-line (BTL) marketing items to support campaigns.

ACCOMPLISHMENTS


Events and Talks

Gave a talk at Hextar World, Empire City, PJ for UiTM Puncak Alam, College of Creative & Arts, Degree Final Year Students CONTINUUM by Bold 2026.

Innovation and Visual Exhibitions: Grand Seminar, Research Exhibition & Art & Design Dialogue Sessions, Theme: "Cultural Hybridity: Global Narratives in Future Art & Design" at Glass Pyramid Gallery, Perpustakaan Tun Abdul Razak (PTAR), Universiti Teknologi MARA, Shah Alam, Master’s Students, 2026

Gave a talk “My Art Journey”, at Mahkota Parade for UiTM Melaka, College of Creative & Arts, Degree Final Year Students, 2025

External assessor at UNISEL for Graphic Degree Final Year Students, 2024

Organized an event at UiTM Puncak Alam for Graphic Degree Students, 2024 (founded by Nouns)

Gave a talk at UiTM Shah Alam for Art & Design Master’s Students, 2024

Gave a talk at UiTM Puncak Alam for Graphic Degree Final Year Students, 2023

Gave a talk at Publika for UiTM Graphic Degree Final Year Students, 2016

Led a talk and design workshop at Aswara for Degree Students, 2015


AWARDS

Winner 2nd Place for Nouns CCO-Lib Prop House Round 03, 2024

Winner 1st Place for Nouns CCO-Lib Prop House Round 01,2023

Winner 1st Place for Hype Shirt Design Contest 2023


PUBLICATIONS

Artwork published in Nouns Zine. 2023

Artwork Featured on the Design Web Masses, 2019

Artwork published in Great Idea, Petite Typeface, May 1, 2013

Artwork Featured on the design web Zillion Designs, 2014

Designer interview on the design web JUICE Online, 2010