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IQBAL HAKIM BOO

BRANDING

OVERVIEW

In 2024, a barbershop opened in the “Johor” area, founded by Syafiq and Imran. Starting from a compact space with a small team, it distinguished itself through men’s grooming expertise and a strong commitment to exceptional service quality.

For this project, I designed a complete brand identity, which included stylescapes, a modern logo, a character mascot, brand guidelines, social media visuals, and application assets. These designs encapsulate the barbershop’s dedication to professionalism and its inviting, customer-focused ethos, reflecting its humble beginnings and ambitious vision.

©2024

Deliverable

01— Research & Stylescapes

02— Initial Sketch

03— Designs Exploration

04— Final Logo

05— Character

06— Application

Brand Guideline

Social Media Post

Business Card — Open/Close Sign

Lightbox —Decal Price

Posters

Stickers