OVERVIEW

Chillicloud.my is a proudly Malaysian brand from Johor, known for its garlic chili oil that offers a modern twist on classic flavors.

My task was to craft a distinctive brand identity that reflects its Johor roots and vibrant culinary offerings. This included designing a bold logo, a playful mascot to enhance brand relatability, and a thoughtful color palette inspired by the brand’s Johor heritage. These elements came together to establish a cohesive and memorable identity that resonates with its audience while celebrating its local origins.

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