Overview

Burger King’s BK A4dables Demonstration campaign cleverly used guerrilla marketing tactics, where participants physically demonstrated the affordability and value of the brand’s menu by walking around in public spaces. This unconventional approach helped capture attention and spark conversations around the campaign, creating a memorable and interactive experience for consumers.

I played a key role in creating visuals for both print and digital assets to support the campaign’s message. This project allowed me to contribute to innovative and engaging brand communication, reinforcing Burger King’s commitment to creativity and customer connection.

Deliverables