Overview

For the 2011 Chinese New Year campaign, I crafted a captivating main concourse concept themed around the vibrant art of Chinese opera. The design featured intricate layouts, bold cultural motifs, and dramatic stage aesthetics that brought the tradition to life.

From planning to execution, I ensured every element aligned with the festive theme, delivering an immersive experience that captivated shoppers. This project highlights my expertise in creating detailed, impactful visuals for retail seasonal campaigns.

Deliverables