OVERVIEW

Nimroc is an independent brand focused on empowering individuals to succeed in their craft, whether products or services. During the Discovery Phase, Perseverance, Aspirations, and Empowerment, the brand’s identity centers on arrows converging from multiple angles—symbolizing generations striving toward their goals. Inspired by iconic heroes like Hawkeye and Katniss Everdeen, the logo embodies the journey of overcoming challenges with perseverance and community support.

My task was to design the full brand identity for Nimroc, including stylescape, logo, brand guidelines, stationery, social media posts, uniforms, and merchandise.

©2019